Chinmayee Manjunath

I help people and brands find their voice, shape their story, and move through the world with clarity and intention.

Over the last two decades, I’ve worn many hats—reporter, editor, books publisher, brand consultant, creative coach. But the thread running through it all has been storytelling. Helping people make sense of what they want to say, and how to say it in a way that resonates within and beyond their world.

I’ve worked with more than 40 businesses across fashion, beauty, wellness, food, and lifestyle. I’ve helped shape how they speak, how they show up, and how they connect.

My role often begins before the campaign or content plan. It starts with the most essential questions. What matters, what’s changing, and what the brand wants to stand for now.

I’ve also coached founders and solopreneurs in moments of growth or transition, when things need to be clearer, sharper, more aligned. Together, we’ve worked on systems, strategy, and language that support both vision and action.

My own journey began in the newsroom—at Deccan Herald and Tehelka—reporting on politics, development, and culture. Later, at Elle India, I was part of a team that helped shape the cultural conversation through fashion, wellness, beauty, and lifestyle.

As a books editor and publisher, first at Penguin India and later independently, I’ve commissioned and co-created titles that have had lasting impact—helping authors find the form and voice their stories needed.

Since 2013, I’ve been working with Indian lifestyle brands navigating an ever-shifting digital world. From Facebook business pages to Instagram broadcast channels, I’ve helped founders and teams build content and communication that feels intentional and sustainable.

I also run Andaaz, an imprint that publishes family cookbooks. My goal is to help every family own a customised, beautifully-designed heirloom that captures their recipes and memories.

At its core, my work is about building connections, and joining the dots. By paying attention to what’s already there, what’s emerging, and what’s possible.